Lawyer SEO

The Hildebrand Institute recently released their 2012 Client Advisory and there was some interesting growth trends (and lack thereof) that took place from 2010-2011:As we can see from the chart:The winners were: IP Litigation, Labor & Employment, Litigation and Real Estate. The biggest losers: Bankruptcy, Tax, and M&AWhat can we learn from this from […]

New Google Places Charges Will Have Little Impact On Law Firms?

New news broke out of Google land that next year Google is planning on charging high volume users of their Google Places listings: http://www.gpsworld.com/lbs/google-charge-high-volume-users-map-use-12285.As the story currently goes, Google plans to charge an excess impressions fee for companies who have more than 25,000 impressions per day. Most law firms r […]

Optimizing Website Title Tags For Improved Google Places Results

When Google first introduced Google Places (formerly Google Local) listings in their search results, the phone books were officially added to the endangered species list. Historically the old phone book companies that would proactively contact attorneys each year make sure their listing were up to date and made the process easy to update and renew. With the […]

Top 5 Tips To Maximize Attorney Referrals Online

We recently worked with a very prominent attorney who for years said that he didn’t need a website and if anybody wanted to see anything about him, they could just Google his name and see all the results. This all changed when we finally received a call from the client saying that he now wanted a website. When we asked him why he changed his mind, he had ind […]

Integrating Social Media and Law Firm Websites

A lot has been made of lawyer marketing and the addition of social media in your marketing plans. It is hard to deny that 93% of Americans want companies to have a social media presence (Cone Business In Social Media Study 2008) but does have a social media presence alone for attorneys accomplish this? No – and here is why…Social properties like Facebook Pag […]

Do Online Legal Document Services Provide High Quality Work?

It is hard these days to turn on the TV and not see ads for various online legal document services – especially for LegalZoom. But recently another company, Rocket Lawyer has been making waves and according to Compete.com has recently surpassed LegalZoom in total unique visitors. Rocket Lawyer recently raised and investment round of $18.5 Million and accordi […]

Missouri Becomes First State To Ban Facebook Friending Between Teachers and Students

Missouri just became the first state to prohibit teachers from creating a "friend" relationship with their current or former students. In what has raised a number of eyebrows in the social media world, the Missouri law now states:"Teachers cannot establish, maintain or use a work-related website unless it is available to school administrators […]

Google’s Market Share in NYC

It is commonly stated that Google has around 66% of the search engine market with Bing and Yahoo picking up most of the remainder. But just how accurate is this number?A recent article by search engine land sparked my interest to once again review data from a number of law firms here in New York City to determine what percentages I am typically seeing. This […]

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